"Design is not a set-in-stone career — it is constantly evolving, and we must challenge ourselves and our teams to become more efficient and strategic."
I'm a Design Director and Product Design Leader based in Toronto, Canada, with over a decade of experience creating digital products that bridge business strategy and human needs. My work spans fintech, retail, and enterprise — from Scotiabank's international banking platforms to consumer apps like Checkout 51.
To stay ahead of design trends, I blend curated digital exploration, active community participation, and continuous skill-building. I review award-winning work from agencies like Pentagram, ROSSUL, and Frog Design, and draw visual inspiration from Behance, Mobbin, and Awwwards.
Currently, I am actively experimenting with AI and Conversational-driven UI to pave the path for a “zero UI” mobile banking app experience to drive higher customer engagement and increased digital ROI, and maximize prototyping and iteration. With a strong focus on research and data analysis, as well as resuming immersive AR/VR exploration.
Outside of design, I fuel my creativity through video games, painting, and sports — each passion sharpens different aspects of my craft and keeps me consistently inspired.